The future of urban mobility will be multimodal and electric - My Blog
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The future of urban mobility will be multimodal and electric


The Forum for Electrification has brought together a good number of outstanding professionals to deal with the main challenges faced by both consumers and businesses in the transition to sustainable mobility. Electric mobility is already a reality and all the actors are moving forward to adapt.

Towards the change of model

moderated by William Amann, attached to the Presidency of Velatia, the forum has brought together Arturo Perez de LuciaCEO of AEDIVE; Alberto OliveraCEO of Smart Spain; Theresa RomoDirector of Development and Sustainability for Northgate; Jan Trullascommercial director of Cooltra; Javier GuerreroGeneral Manager of the Own Distribution Business Unit of Mahou San Miguel and Erik OjantakanenCEO and co-founder of Rhyde.

And the general opinion is that companies are making a significant effort each in its field of action, to undertake the transition towards electrification and thus reduce CO emissionstwo. Likewise, it is very necessary that all this effort towards decarbonization reaches society in a truthful and relevantto help you distinguish the mobility solutions really sustainable.

Travel by electric car

In this sense, in the words of Arturo Perez de Lucia, it is becoming less of a problem to travel in electric cars. Although the charging point infrastructure needs to continue to evolve, it is already possible make trips around the Peninsula in relative comfort.

“We already have high-tech vehicles with autonomies that allow us to travel more than 300 kilometers in normal conditionsmore reasonable prices and a recharging infrastructure that, of course, must continue to be developed to keep up with the number of electric vehicle registrations”, says De Lucia.

The evolution towards electrification

Car brands, however, not only have to make efficient and practical models. They must also evolve into the immediate future coherently, to continue alive despite the big changes.

Alberto Olivera, responsible for Smart Spain, emphasizes the relationship with the customer: “We have radically changed three axes of our business model: the range of products, the relationship with customers and the way of selling cars. It is essential that the relationship between manufacturer and customer is direct and, in addition, that it has all the possible facilities. For this reason, it is now possible to configure and buy a car without leaving home, always having a dealer network available to those who want to see and touch it.”

Access to electric mobility

The access to these electrical technologies on the part of society is, precisely, another of the key key points in the short term. According to Theresa RomoDirector of Development and Sustainability for Northgate, the leasing can help it.

“In a uncertainty scenario like the current one, many people are not willing to make the outlay involved buy an electric vehicle, and that’s when he leasing acts as a facilitating tool to bring the electric mobility to user. Even more so when it comes to a leasing, with everything included and without commitment of permanence”.

The importance of fleets in the new mobility

Electric vehicle fleets are another of the relevant legs to help in this transition to electrification entire park. Cooltra’s commercial director, Jan Trullas, holds that companies of any size they want electric fleets. “But the public administration also wants them: Municipal Police, Urban Guard, National Police and even the Army. This is very important, since it has its reflection in society. A hopeful, sustainable, connected and shared future awaits us”, she assures.

The added value of the circular economy

One of the most recurring issues of recent times is the circular economya model of production and consumption that implies share, rent, reuse, repair, renovate and recycle materials and existing products. In this way, the life cycle of products is extended.

“Any sustainability analysis has to consider the entire value chain, from the extraction of raw materials to the disposal of toxic waste. Electric scooters emit three to four times more carbon dioxide per kilometer than electric cars [teniendo en cuenta el ciclo de vida completo]which is equivalent to the emissions per km of a gasoline car,” he says. Erik Ojantakanenco-founder of Rhyde.

According to some studies, in 2030 the micromobility will represent 15% of urban mobility. Specifically, in Spain there are already more than 1 million people who use electric scooters monthly.

The last mile delivery

Due to the increase from the end of the year of the spaces and zones of low emissions in Spainthe distribution of last Mille in electric vehicles it becomes more than necessary. This is how he weighed it Javier GuerreroGeneral Manager of the Own Distribution Business Unit of Mahou San Miguel.

“In 2023 all municipalities with more than 50,000 inhabitants they are going to have to implement Low Emissions Zones. It’s fundamental that last mile distribution evolves, especially if we take into account that we have become accustomed to immediacy. We need a sustainable urban distribution that takes into account not only the emission reduction, but also use smaller vehicles to decongest cities and make the work of delivery men easier”, says Guerrero.